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At Arto, we are dedicated to protecting your personal information. When you use our website or services, you can be sure that your data is handled responsibly and in accordance with applicable data protection regulations.

We understand the importance of privacy and always focus on protecting your rights. This privacy policy explains how we process your personal information, what data we collect, and why we do it. You will also find information about your rights and how you can manage or delete your data.

For more information about our use of cookies, please see our cookie policy.

Legal basis

We process your information on the following legal grounds according to GDPR Article 6:

• Fulfilling our agreement with you when you create and use your profile.
• Your consent when we send you marketing material.
• Our legitimate interest in ensuring operation, improving the service, and preventing misuse.
• Compliance with legal obligations, including accounting requirements and requests from authorities.

Purpose of data collection and processing

We collect and process your information to provide our services in the best possible way. This includes, among other things:

• Creation and management of your profile.
• Improvement of our services and preparation of statistics.
• Prevention and handling of misuse, security breaches, or illegal activity, including storing relevant data for a limited period in order to cooperate with authorities.

Additionally, we may use your information to send you offers and marketing material if you have given your consent.

What data do we collect?

We collect the following types of personal information when you use our services:

• Basic information: Email.
• Technical data: IP address, browser type, log of your activity on the site.
• Voluntary information: Date of birth, gender, name, region, marital status.

Your information is collected to create and maintain your profile and provide the features you expect from the service.

We may also store technical information such as IP addresses, log files, and activity data for a limited period after your profile is deleted, if necessary to prevent misuse or fulfill legal obligations.

Disclosure and external partners

We only share your information with trusted partners when necessary to provide the service or comply with the law. This may include:

• Hosting and operations providers.
• Payment providers in connection with purchases.
• Email and support providers.
• Analytics tools such as Google Analytics.
• Authorities, if we are legally required.

All personal data stored and processed by Arto is primarily stored on servers in Denmark. However, certain external services, such as Google Analytics, may involve the transfer of technical information outside the EU/EEA. In such cases, we ensure that the transfer is carried out in accordance with GDPR, including the use of the EU’s standard contractual clauses (SCC).

Data handling for purchases

To deliver purchased services, we collect information such as name, phone number, email address, and payment details. This information is processed in accordance with our agreement with you and stored in compliance with applicable law.

Marketing

We may use your information to send you marketing material and offers if you have given your consent. You can unsubscribe from this service at any time.

Inquiries and customer service

When you contact our customer service, we process your contact information and the content of your inquiry to assist you as best as possible.

In cases of misuse or breaches of our guidelines, we may store relevant information to document the incident and, if necessary, share it with authorities.

Cookies

We use cookies to improve your experience on Arto. Cookies help us remember your preferences and collect statistics about traffic on our website. For more information, see our cookie policy.

Your rights

You have the right to access the information we process about you, as well as to have incorrect information corrected or deleted. You can also withdraw your consent at any time. Contact us if you wish to exercise your rights.

Complaints

If you are dissatisfied with our handling of your information, you can complain to the Danish Data Protection Agency.

Danish Data Protection Agency
Address: Borgergade 28, 5, 1300 Copenhagen K

Contact information

Arto ApS
Email: mail@arto.dk

Retention period

We store your personal information as long as necessary to provide our services, or as long as we are legally required to do so. When the information is no longer needed, it is securely deleted.

If your profile is deleted, your personal information will generally be removed. However, certain information may be stored for a limited period if necessary to prevent misuse, handle security incidents, protect our service, or fulfill legal obligations. This information is deleted as soon as the purpose of storage is no longer relevant.

Storage of data in case of misuse

In the event of misuse of our service, we may store necessary information, including technical data and activity logs, after a profile is deleted. The purpose is to prevent further misuse, protect our users, and cooperate with relevant authorities. The information is only stored for as long as necessary for these purposes.

Updates to the privacy policy

We regularly update our privacy policy to ensure it complies with current regulations and our practices. We recommend that you check this page regularly for any changes.