At Arto, we are dedicated to protecting your personal information. When you use our website or services, you can rest assured that your data is handled responsibly and in accordance with applicable data protection regulations.
We understand the importance of privacy and always focus on protecting your rights. This privacy policy explains how we process your personal information, what data we collect, and why we do so. You will also find information about your rights and how you can manage or delete your data.
For further information about our use of cookies, please see our cookie policy.
Legal basis
We process your information on the following legal bases pursuant to Article 6 of the GDPR:
- Performance of our agreement with you when you create and use your profile.
- Your consent when we send you marketing material.
- Our legitimate interest in ensuring operations, improving the service, and preventing abuse.
- Compliance with legal obligations, including accounting requirements and requests from authorities.
Purpose of data collection and processing
We collect and process your information to provide our services in the best possible way. This includes:
- Creating and managing your profile.
- Improving our services and compiling statistics.
- Preventing and dealing with abuse, security breaches, or illegal activity, including retaining relevant data for a limited period in order to cooperate with authorities.
In addition, we may use your information to send you offers and marketing material if you have given your consent.
What data do we collect?
We collect the following types of personal information when you use our services:
- Basic information: Email.
- Technical data: IP address, browser type, log of your activity on the site.
- Optional information: Date of birth, gender, name, region, marital status.
Your information is collected in order to create and maintain your profile and provide the features you expect from the service.
We may also retain technical information such as IP addresses, log files, and activity data for a limited period after your profile has been deleted if necessary to prevent abuse or comply with legal obligations.
Disclosure and external partners
We only share your information with trusted partners when necessary to provide the service or comply with the law. This may include:
- Hosting and operations providers.
- Payment providers in connection with purchases.
- Email and support providers.
- Analytics tools such as Google Analytics.
- Authorities, if we are legally required to do so.
All personal data stored and processed by Arto is primarily stored on servers in Denmark. However, certain external services, such as Google Analytics, may involve the transfer of technical information outside the EU/EEA. In such cases, we ensure that the transfer takes place in accordance with the GDPR, including through the use of the EU’s Standard Contractual Clauses (SCC).
Data processing for purchases
To provide purchased services, we collect information such as your name, telephone number, email address, and payment details. This information is processed in accordance with our agreement with you and retained in accordance with applicable law.
Marketing
We may use your information to send you marketing material and offers if you have given your consent. You can unsubscribe from this service at any time.
Enquiries and customer service
When you contact our customer service, we process your contact details and the content of your enquiry in order to assist you as effectively as possible.
In the event of abuse or a breach of our guidelines, we may retain relevant information in order to document the incident and, if necessary, disclose it to authorities.
Cookies
We use cookies to improve your experience on Arto. Cookies help us remember your preferences and collect statistics about traffic on our website. For more information, see our cookie policy.
Your rights
You have the right to access the information we process about you and to have inaccurate information corrected or deleted. You may also withdraw your consent at any time. Contact us if you wish to exercise your rights.
Complaints
If you are dissatisfied with how we handle your information, you can file a complaint with the Danish Data Protection Agency.
Danish Data Protection Agency
Address: Borgergade 28, 5, 1300 Copenhagen K
Contact details
Arto ApS
Email: mail@arto.dk
Retention period
We retain your personal information for as long as necessary to provide our services or for as long as we are legally required to do so. When the information is no longer needed, it is securely deleted.
If your profile is deleted, your personal information will generally be removed. However, certain information may be retained for a limited period if necessary to prevent abuse, handle security incidents, protect our service, or comply with legal obligations. This information is deleted as soon as the purpose for retaining it is no longer relevant.
Retention of data in cases of abuse
In the event of abuse of our service, we may retain necessary information, including technical data and activity logs, after a profile has been deleted. The purpose is to prevent further abuse, protect our users, and cooperate with the relevant authorities. The information is retained only for as long as necessary for these purposes.
Updates to the privacy policy
We regularly update our privacy policy to ensure that it complies with applicable regulations and our practices. We recommend that you check this page regularly for any changes.
